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THE BLOG

The Voice Of Reason

be the reason for the conversation

Updated: Dec 14, 2022

Are you underpaid for your services?

How much are you getting paid for the work you are doing?


How To Make More Money

Are you stretching your dollar thin? The paycheck-to-paycheck phenomenon is exacerbated during the holiday season. We spend a lot of money during this season which eventually leads to a financial wake-up call. Couple these high expenses with the reality of a recession-may leave us all financially breathless.


According to Zippia.com entrepreneurs make $70,849 per year on average, or $34.06 per hour, in the United States. Entrepreneurs on the lower end of that spectrum, the bottom 10% to be exact, make roughly $42,000 a year, while the top 10% make $118,000. Location impacts how much an entrepreneur can expect to make. Entrepreneurs make the most in New York, Connecticut, New Jersey, Massachusetts, and Michigan.


And for those that are gainfully employed the median salary in the United States is $70, 784. The median necessary living wage across the entire US is $67,690. The state with the lowest annual living wage is Mississippi, with $58,321. The state with the highest living wage is Hawaii, with $136,437. Other expensive states (unsurprisingly) included New York and California, which have notoriously high costs of living and expensive housing markets.



This is a question as old as time. The more we work, the more we do, and the more we realize that our income is not working for us anymore. Most recently, I took a road trip, and filling my gas tank was over $77 a pop. I thought to myself, how can someone making $34.06 per hour justify a weekend away?


If you are an entrepreneur-how can you make more money? This is a position many entrepreneurs find themselves in. Many entrepreneurs and creatives find themselves giving away their services for free or for under-market value. I understand the struggle. For so many years I was driven by a mission of helping people. This resulted in the cost of burnout and questioning my business plan. While I am adamant about serving those with limited resources, I had to consider the welfare of my mental health and my family's needs.



I remember the days when I first started my entrepreneurial venture. I was driven to give as much of myself as I could. I was determined to be a good role model for my kids and help as many people as I could. I was the epitome of an altruistic business plan. I had a vision, yet, I did not have the financial savvy to build and scale a thriving business. (I kept telling myself, I am making a difference--this was my excuse)

Clients who clamored for free help started knocking at my door. I had one client after another pitching the reasons they could not invest in themselves.


This pulled at my heartstrings.


One quiet afternoon, my husband asked to have a conversation. Russ, my husband of 15 years, sat down in my office and asked me the question, "Are you making any money"?


Gulp. Gasp. Reality hit.


I gasped and covered up this inquiry with a half-smile. "What do you mean hun"?


My husband has been in business for himself for over 20 years. He has weathered volatility and immense financial upset. Yet, every year he boasts a healthy profit. At that moment I realized that I was leading with my heart and not embracing the role of a businesswoman. From that moment on, I recognized the duality of being a heart-centered entrepreneur. I had the power to help, and I have the power to make a substantial income. My head was now in the game.


With one fell swoop, the support of a mentor, and a new lease on entrepreneur life, I became the badass businesswoman I was destined to be. Let me preface my tips by saying it is your duty as a professional or entrepreneur to give back and support your community. It is your duty to leave this earth a better place than you found it. Yet, you do not need to sacrifice your need to give for your destiny to thrive.




A pattern I notice is that when people do not invest in themselves, they do not do the work. You are doing a disservice by offering your skillset for free. It is tempting to give away everything, however, it accomplishes little.

  1. Understand your value. What skills do you offer that no one else does? Position yourself as an expert in your industry. Be boastful and share how you do things better than anyone else. Do not be cocky. Access your confidence and share this vision with potential clients and customers. Your services, products, or skillset is worth something. Be consistent with your price.

  2. The art of negotiation. Never approach a deal or a contract with a fixed mindset. Often your counterpart will begin with a lowball offer. Understand your pricing boundaries and do not waiver. If a potential client or customer walks away, understand that this is not an ideal transaction.

  3. Do the research. It is essential you understand your competition. Do a SWOT analysis. This is the gold standard in auditing your potential. SWOT stands for STRENGTHS, OPPORTUNITY, WEAKNESS, and THREATS. Grab a piece of paper and take time to reflect on what you offer your potential and your deficits.

  4. Take massive action. When you have clarity on your position, your brand recognition, and your capabilities put on your creative cap and start singing your praises everywhere possible. Take the time to care for your brand and build solid relationships in different places.


If you are ready to think about how you do money better and build a business or income-make a commitment to yourself. This is where the power is. Take back your power today.


--You got this, Jules

If you are looking to understand how to manage your money and are looking to increase your financial literacy--meet my bestie, Keri Dattilo, who is changing our relationships with money.



Building a thriving business and building a life that is worry-free is a hard ask. It starts with ourselves. Before you get overwhelmed reach out to mentors like Keri, Or simply use Google as a tool to understand how you want to proceed with your financial life. I love up leveling the lives of professionals and had the opportunity to meet one of the most prolific leaders in business expansion, Dan Martell. Dan Martell changed the way I look at my business. He helped me to understand the power of investing in ourselves and paying for help. I immediately changed my business plan and began to invest in the power of people who support my vision. Listen to my interview with Dan Martell here! ⬇⬇⬇⬇⬇⬇⬇⬇⬇




 
 
 

Bold Simplicity and Mission-Forward Branding Is Taking Center Stage in 2023.

But first, the audit....

Julie Lokun, Branding Expert forcasts top branding trends in 2023
Branding Trends in 2023: Bold Simplicity

If you are looking to uplevel your branding game in 2023 it is essential to audit your brand in 2022. What worked? What did not work?


Let's Take A Quick Audit on Your Brand⬇⬇⬇

Ask yourself these questions:


  • Did your brand elicit an emotional connection with your clients? What was your strength/weakness?

  • Are your visuals memorable? Remember it takes approximately 12 touchpoints to have a potential client or customer even know you exist. The more memorable the better.

  • How was your overarching engagement? Engagement is the key to building a strong brand. A brand that has thousands of followers on social media with no engagement is wasted energy.

  • What channels effectively produced ROI? (Return On Investment). Did you have high-quality engagement and leads on social media, a blog, your website, social audio, in-person speaking engagements, press releases, and collaborative events?

  • What message fell thru the cracks in your branding strategy in 2022? How can you refresh your messaging in 2023?




Messaging is universal. Whether you are a coach, a consultant, or a podcaster. an author or a one-woman-band, brand packaging is spoken in one language. The language of branding is slowly morphing from phronetic energy overload to simplistic boldness. Minimalism focused content, and bold colors reign supreme in the next year.


Here are some ways you can rethink and refresh your brand so you become a staple in the lives of your consumer.


  1. Keep it simple stupid--(KISS). Yes, keep your creativity at a minimum. We don't like overly worded attempts to lure us into your ecosystem. We demand bold attempts at branding, brighter colors and a few words (SEOS if possible) to win our hearts. **sidenote: bright hues and neon are making a comeback. Do not dismiss past trends. Look to the '80s for inspiration.

  2. Mission Forward Branding Makes Us Happy--Piggybacking on the idea of simplicity, we, as consumers are wanting to change the world. Convey to your audience the way you are adding value to the world. Nobody likes a greedy brand. We want to be wowed by your altruistic attempts to leave this world a better place.

  3. Make Us Laugh--This world needs a good laugh right now. Recession, inflation, and social disarray leaves the potential consumer in a depressed state. We need a good chuckle-and why not infuse your brand with irreverent humor? It works, and it is the salve that will connect you to a dissatisfied demographic.

  4. Humanize your brand-- Pull up your chairs and listen in. You are a brand. You are trying to grow and scale your brand, so do not forget you are a human. We need to remember that those vulnerable points, and those interesting challenges in our journey make us relatable.




Branding Expert Julie Lokun Shares The Top Branding Trends In 2023
Top Branding Trends in 2023: Bold Simplicity

Final Thoughts:

Stop squirreling around. Stop chasing shiny objects and packing everything you do into your brand. You need to understand the strengths of your brand and go bold.

GO BOLD OR GO HOME

Be clear, be consistent and engaging. This is the magic that will take your business to the next level.

Let me know your thoughts below ⬇⬇⬇⬇
If you do the work, you will succeed. Take Inspired Action--Jules


I am an advocate for brand builders who are looking to change the landscape of their businesses. I am a writer for Entrepreneur Magazine, a badass business builder and facilitator of dreams. If you like what you read-check out my podcasts, OBSESSED, and THE MEDIACASTERS.

If you do not connect with my message-let me know why the heck not!




 
 
 

Updated: Nov 17, 2022

This is a reprint of my article on Entrepreneur.com

👑Listen To Our Podcast Here: OBSESSED

With the bittersweet conclusion of Queen Elizabeth's 70-year reign, the lessons of Elizabeth's leadership as sovereign cannot be minimalized. Elizabeth was thrust onto the throne, untethered and relatively untrained. She inherited a multi-dimensional position as sovereign of her country and the figurehead of the Commonwealth of Nations. For seven decades, Elizabeth forged her way through triumph, tragedy and trauma, yet experienced exponential growth and unrivaled admiration.

As an entrepreneur, it is with a keen eye that we must glean through the thicket of immense experiences Elizabeth forged. As a business owner, lessons on her leadership hold a dynamic approach to how we must conduct our business. Queen Elizabeth understood that her platform was as a visionary. Her platform was not focused on immediate gratification, yet it was positioned to weather volatility. Her Majesty understood the power of playing the long game.



1. Keep calm and carry on

As an entrepreneur, we are subjected to wild rides of instability, growth, and innovation. Elizabeth ascended to the throne through an unexpected turn of events. Her uncle Edward resigned, leaving Elizabeth's father the hesitant heir to the throne. Elizabeth began her young adulthood not positioning herself as one of the most powerful figureheads in the world. Instead, she was swept up in a passionate marriage to Philip, a swashbuckling naval officer who gallantly provided adventure and normalcy for the young princess.

At age 26, while on an official tour of Kenya, Princess Elizabeth became Queen. Her father died at an early age, and in his last heartbeat, she became sovereign. With the stoicism of her forefathers, she embraced her duties and became, perhaps, the most famous working mother on the planet. Elizabeth understood the importance of duty and securing the legacy of the crown.

The lesson learned is that while we, as entrepreneurs, are faced with incredible highs and lows, we must maintain an equilibrium. We must understand the prioritization of duties and carry them out to our fullest capacity. Riding the wave of the unknown and having the tenacity to maintain the clarity of the mission is essential for long-term growth and success.

2. Never complain, never explain

Legend has it that the motto of the Windsor Family is, "Never Complain, Never Explain." This credo speaks to the strength in leadership as the cornerstone of being the beacon for our brand. Queen Elizabeth was the brand of the United Kingdom. She was steadfast and consistent and did not dabble in frivolities, political alliances and hearsay.

When modern leaders are often swept up in the diversions of drama, conducting themselves in a discretionary manner and surrounding themselves with trusted advisors creates an ecosystem of respect. It is important to monitor your brand's presence and be consistent in the messaging you wish to illicit.

3. Adapt to change

The Queen's reign spanned seven decades which weaved in and out of social, political and personal changes. Her career timeline shadows a documented history aligned with public adoration and dipped into sheer dislike.

Her accession was baptized in the bleak austerity of a post-war reality and morphed into the glamour and youth that inaugurated her position as a sovereign. Elizabeth, in the 90s, fell subject to deep distaste for the stoic leader unable to connect with her country after the death of Princess Diana. Ultimately, her legacy was built upon her steadfast ability to adapt during challenging times.

Queen Elizabeth's popularity weaved in and out of satisfaction, adoration and complacency. Her ability to ascertain her empire's trends, needs and desires kept her a steady presence in the consciousness of her brand's consumption.

This adaption is equally as important to entrepreneurs navigating fluctuations in their business. A solid business model should have the underpinnings to support turbulent markets, trends and socio-economic changes. It is important to understand your business's long-term vision and viability and be flexible in how you approach your brand's positioning.

4. Train your predecessors

Building a business is an arduous task and can feel isolating. You must have a backup plan and a predecessor who understands the mission and vision of your business. Queen Elizabeth, with diligence, strategically mentored and trained her heirs apparent. Elizabeth instinctively understood that the monarchy's viability rested not only upon her shoulders but on the shoulders of her heirs, Charles, William and George. With precision, the most recent royal optics portrayed her successors as strong and capable members of the firm.

Elizabeth's extensive tenure as monarch lent her the ability to train and mentor future monarchs. She forged exclusive time to coach them on the responsibilities they were expected to complete. Elizabeth understood, through experience, that it was her duty to pass the torch to the following generations.

As with entrepreneurs, it is essential to carve out valuable time to mentor and teach your team so they have the tools to facilitate your business's ultimate mission and goals. Queen Elizabeth's legacy and lessons will live on for generations to follow. Her leadership has provided a formidable roadmap for leaders worldwide.


Learn more about my obsession with all things branding, business and Queen Elizabeth!

--YOU GOT THIS--Jules


 
 
 
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