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How to Make Money By Storytelling

My original article was written for Entrepreneur Magazine and this has been modified for my blog. I have added strategic steps to start unearthing your story to connect with your audience and grow your business.

Stories have been the stuff that binds the human race together for centuries. As entrepreneurs and business leaders, it is essential to understand how to convey your experiences in a powerful way to make a significant impact on your bottom line. Your business is your story, and without the underpinnings of a quality narrative, your service and product are just a service or product in the sea of a million others.

Audiences are no longer looking for flashy jingles and product-driven campaigns; they want to connect with brands on a visceral level. This is where storytelling comes in. Sharing your personal experiences, struggles, and successes can build trust and empathy with your audience, leading to stronger relationships and customer loyalty.


  • Forge a powerful emotional connection with your customers by crafting compelling stories that resonate with their deepest desires and aspirations.

  • Differentiate your business from competitors by sharing authentic, relatable, and memorable stories that capture the essence of your brand and establish your thought leadership in the industry.

  • Understand your audience's needs and preferences to create stories that engage and motivate them to take action.

  • Unleash the full potential of storytelling to build stronger relationships with your customers, foster trust and loyalty, and ultimately drive revenue growth.

Prince Harry's book, "SPARE," is a powerful example of how storytelling can be used to connect with a broader audience and convey a powerful message. By sharing his personal experiences in a relatable and nuanced way, he has built trust and empathy with his readers while also challenging negative narratives and taking ownership of his narrative.

To effectively use storytelling in your business, it is essential to understand your story, articulate it to your desired audience, and do so with integrity. Start by taking inventory of who you are and why you do what you do best.

Dive deep into your potential customer's pain points and solve their deepest problems.


Consider the following questions:

  • What inspired you to start your business?

  • What are your core values and beliefs?

  • What challenges have you faced along the way, and how have you overcome them?

  • What successes have you achieved, and what impact have they had on your business and your customers?

Once you have perfected your strategy, start sharing your story. It can be as simple as making a phone call, writing a blog, or speaking your truth on national television. By providing valuable information and advice, entrepreneurs can build credibility and attract a following of loyal customers.

Storytelling is changing the landscape of business. It builds a connection with the audience, communicates a message, makes the brand memorable, differentiates from the competition, and establishes thought leadership. As an entrepreneur or business leader, understanding and effectively using storytelling can help you stand out in a crowded market and establish yourself as a thought leader in your industry.


Why listen to me? Do your due diligence. GOOGLE ME: Julie Lokun.

Go ahead--see what you find. I advocate for creatives, authors, and entrepreneurs worldwide. In the meantime:

Julie Lokun, JD. a legal eagle and facilitator of dreams, is changing the trajectory of underserved entrepreneurs who are using their voice to make an impact. As a mom of four (4) boys, Julie has learned to leverage her power to lead a bustling household while also serving as the head maven of Crown & Compass Life Coaching. She adeptly "anoints and points" -- directing the strategic growth of businesses and professionals around the globe. Julie has delivered presentations on the big stage, and in virtual events. With a background in law, she teases through complex information and gets to the root of issues, telling deep, compelling stories that resonate with audiences far and wide. She is a celebrated best-selling author of the entrepreneurial series, Hustle Smart, the owner of The Mediacasters Publishing House with several bestselling titles, and a 5-star business coach. In the spring of 2021, Julie launched a swiftly growing podcast, Obsessed with Humans On The Verge of Change which is already in the top 1% of all podcasts globally.*

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